Why Do Consumers Buy Green Smart Buildings without Engaging in Energy-Saving Behaviors in the Workplace? The Perspective of Materialistic Value

The construction industry is recognized as a heavily polluting industry, so it imperative to understand consumer behavior towards green smart buildings and energy-saving behaviors at workplaces achieve sustainable development. However, previous surveys on purchasing did not investigate the double-edged perspective of these two variables. Therefore, this paper adopts theory symbolic self-completion detect impact material values behaviors, moderated by luxurious atmosphere. In addition, past investigations find effect value provides significant contribution field To test proposed hypotheses, conducted survey 101 consumers in Taiwan theoretical model, analysis results support all hypotheses. This study contributes current literature three ways. First, constructs model clarify relationship between materialism environmental behaviors. Second, although growing body research has investigated behavior, studies little about why lead conflicting relationships. shows that sword for environmentally friendly fill gap. Finally, can guide developing marketing strategies